Righteous Risks Part 4: Vaporising e-cigarettes

To put it lightly, the tobacco industry is unloved. The WHO has led a decades-long campaign to denormalise “Big Tobacco” – ostracising these companies and working with activist allies to exclude them from participating in policy, public discourse and societal institutions. There are an army of institutions and NGOs who have one goal and only…

Righteous Risks: Introduction

A righteous risk is a threat of harm to societal well-being that arises when decisions are based solely on widely-shared moral perceptions, social virtues and ethical ideals. This value-based policy approach does not consider facts or data in a consistent manner with certain actors, reinforced by social media tribes, imposing their ideals upon others. Righteous…