The New Slowest Zebra: The Food Industry

As the second slowest zebra, the food industry did nothing to support other industries attacked by activist lions. Today they’re the slowest zebra… and those lions are hungry!

Tax Pets

To meet the COP29 climate finance commitments, we need to tax the biggest emitter – your pooch.

Why Industry is Fucked

Two decades of well funded anti-capitalist attacks, a lack of leadership and a rogue WHO means industry has no future.

Righteous Risks Part 4: Vaporising e-cigarettes

To put it lightly, the tobacco industry is unloved. The WHO has led a decades-long campaign to denormalise “Big Tobacco” – ostracising these companies and working with activist allies to exclude them from participating in policy, public discourse and societal institutions. There are an army of institutions and NGOs who have one goal and only…

What the Farmers (Should) Want

European leaders have received a symphony of protests over the last couple weeks as their capitals and offices have literally been shat on by angry farmers. It has made for entertaining (and horrifying) footage and wonderfully vague claims from European leaders on how to address the agricultural issues (which for them amounts to throwing more…

Righteous Risks: Introduction

Synthetic pesticides are under constant regulatory pressure, but not organic pesticides “Green” renewables and EVs have very little regulatory scrutiny Food additives need to meet tight authorisation controls, but not more toxic natural foods Tobacco cessation products (like e-cigarettes) are being restricted on the basis of poor evidence Certain seed breeding innovations are banned even…